JBI Studios' Blog on Voice-Over, Dubbing, and Multimedia Localization.

Helpful Tips For Korean Localization

Last week on October 9th, South Korea celebrated Hangul Day, a holiday dedicated to the invention of the Korean alphabet, Hangul (한글). Many fans of Korean pop music (K-pop) and Korean dramas (K-dramas) from around the world posted online their love for the Korean language and Korean pop culture.

Korea is a strong market for localization: despite being much smaller than its East Asian neighbors, China and Japan, South Korea has a competitive economy with a GDP per capita higher than China and a booming entertainment industry whose global influence arguably rivals that of both of its neighbors.

What are some key things to note about the Korean language for localization? Why does Hangul have it's own holiday? We'll explore those topics in the blog below.

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Topics: Voice-over & Audio localization Korean

Text-To-Speech: The Future is Now

From Apple's Siri to Amazon's Alexa, voice assistants are incredibly popular and are shaping how we use and interact with technology. Voice assistants can be asked to play music, turn on/off lights, schedule appointments, and more. We may not be too far off from having an intelligent-like J.A.R.V.I.S. program (ala Iron Man) that we can command and manage most aspects of our lives.

Topics: Voice-over & Audio Text-to-speech

Audiobooks: Narration Tips for a Growing Industry

Being based in Los Angeles, CA, we here at JBI Studios know what it's like to hit LA traffic and experience long commutes. What's helped our sanity and the sanity of many other commuters is listening to audiobooks. It's a big industry: Pew Research found that 1 in 5 Americans listen to audiobooks with the two most popular locations being in the car or at home. As a result, the demand for narrators has grown and many voice actors are adding audiobook narration to their repertoire.

Topics: Voice-over & Audio Audiobooks

Tokyo 2020: Tips for Japanese Interpretation

2020 is just around the corner and so is the Tokyo Olympics! In preparation for the expected 40 million tourists to arrive next year, the Japanese government has stepped up its plans to revise Japanese-English signs, invest in translation technology, and train more interpreters.

Topics: Voice-over & Audio interpretation

Audio Recording & Post Production Terms You Should Know

If you're just starting out in the voice-over/dubbing industry, it can feel like everyone is speaking a foreign language. Sample rate, bit depth, mixed/unmixed audio...these are just some of the terms used by audio engineers and project managers that can be confusing.

Topics: Voice-over & Audio Dubbing

Directing Voice Talent: Tips and Best Practices

Voice directors help guide the performances of voice talents while also giving them the freedom to explore. At JBI Studios, we understand the importance of directors, particularly native-speaker directors for foreign language projects, which is why we offer having a director for every recording session.

What does it take to be a great voice director? Below is a list of key tips and best practices for voice directors to follow to get engaging performances from voice actors.

Topics: Voice-over & Audio Dubbing localization Entertainment

Key Tips for a Successful Dubbing Project

Foreign films and TV shows are gaining popularity in the U.S., especially with streaming services such as Netflix and Amazon Prime adding more foreign language content to their roster. With this rising trend, there has been increased demand for dubbed content.

Dubbing, also known as lip sync dubbing, is defined as replacing the spoken language of a media project with another language and matching the lip movements of the character on screen. Dubbing gained a schlocky reputation in the 1960s and '70s when Hong Kong martial arts movies were dubbed in English with little regard to lip syncing. Along with over-the-top performances and awkward wording, films with poor dubbing were called too "dubby".

Since then, lip syncing has become a key feature of dubbing and the art of dubbing has improved considerably (though some are still nostalgic for those Hong Kong dub films). Here are some key tips to make sure your dubbing project excels and doesn't fall into the category of being too "dubby".

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Topics: Voice-over & Audio Dubbing localization

Deepfakes and the Future of Voice Acting

As a professional localization studio, we pride ourselves with working with some of the best voice talent in the world. Great voice-over actors are able to modulate their voices and express strong emotions with such ease and complexity that it's hard to believe that a computer would ever be able to do so. Enter deepfakes. Deepfakes are a harbinger of the drastic changes to come in the entertainment, media, and political landscape.

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Topics: Voice-over & Audio Text-to-speech multimedia

Top 5 Audio Programs for Recording & Editing Voice-Over

There are a lot of professional audio editing programs available and choosing the right one for you can seem daunting. Thankfully, there are a few industry-standards to look for whether you're an amateur voice actor or professional studio engineer. We’ve put together a list of the most popular programs to help you decide which one suits you best.

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Topics: Voice-over & Audio

Current Localization Trends

Globalization has helped to bring us all together in myriad ways, connecting people around the world almost instantaneously. Keeping a proper focus, however, has become increasingly more difficult. As such, localization is a crucial tool when trying to grow a business both locally and globally, with businesses that know how to capitalize on current trends putting themselves in the best possible position. 

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Topics: Voice-over & Audio Video Translation multimedia localization

5 Easy Steps to Guarantee the Success of Your Voice-Over Projects

The following steps will help prevent any issues during the production of your voice-over projects. Being able to recognize the pitfalls that too many people fall into while producing voice-over, will help boost your productivity while improving the quality of the final product.

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Topics: Voice-over & Audio

Basic Process for Video Localization You Should Know

Media Localization is big business now that everything’s becoming more interconnected. Many companies are now looking to localization to help grow their user base and make your media easy for people who speak different languages to understand.

We’ve got a quick and easy guide that highlights the steps you should know, along with useful techniques when it comes to video translation.

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Topics: Voice-over & Audio Video Translation localization

5 Audio Editing Tips to Be Successful

When tackling foreign language voice-over editing, there are a few best practices that will absolutely set you up for success. Not only will these tips and tricks make you a better editor in general, but they will also help to streamline your projects and make your work easier in the long run.

While these techniques won’t be necessary for every project you undertake they’re always worth paying attention to.

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Topics: Voice-over & Audio localization

4 Tips for Recording Document Accessibility Voice-Over Audio

Voice-over is a critical part of document accessibility services, on everything from notifications to health care program guidebooks. As accessibility requirements increase for non-English speakers in the US, this service is also becoming more multilingual. So what do producers and multimedia localization professionals need to do to record this audio successfully?

This post lists the 4 tips you must know to produce document accessibility voice-over recordings.

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Topics: Voice-over & Audio

4 Tips for Recording Foreign-Language Audiobook Voice-Over

With the advent of online portals like Audible, Google Audiobooks, Scribd and Kobo, audiobooks have become a regular part of many people’s day. And of course, they’re now a significant segment of the voice-over and multimedia localization industries. That means that producers and language services providers must know how to record audiobooks.

This post lists 4 tips for high-quality and cost-effective foreign-language audiobook voice-over production.

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Topics: Voice-over & Audio Translation & Localization

Why Script Format Is Critical to Voice-Over & Dubbing Project Success

Some of the critical elements for successful foreign-language voice-over and dubbing projects are obvious – the quality of the script translations, casting the right native-speaker voice actors, and of course, ensuring a rigorous quality assurance process. Others, like script format, are much less so. But this one element is critical to recording high-quality audio and ensuring seamless project launches, and producers and multimedia localization professionals must be familiar with it.

This post explains studio script format, and why it’s critical for voice-over and dubbing projects.

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Topics: Voice-over & Audio Dubbing Translation & Localization

What You Must Know to Record Multilingual IVR & Voice-Over Prompts

Most people hear interactive voice response (IVR) and voice-over prompts multiple times every day, whether on public transportation, on their phone, on GPS systems, or on a customer service call. And of course, many of these systems have multilingual options, especially in the US, making it a common request in multimedia localization. It’s critical that producers and localization professionals know what this content requires for high-quality production and seamless integration.

This post details what you must know to record multilingual IVR and voice-over prompts.

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Topics: Voice-over & Audio Translation & Localization

What 2019 Will Bring for Voice-Over, Dubbing & Subtitling Localization

It’s time to look at the trends we expect to shape foreign-language voice-over, video dubbing and subtitling in the year ahead. 2018 was a year of rapid growth and tumultuous change in multimedia localization. This coming year we expect similarly robust growth, but also the solidification of a few long-term trends in the industry, particularly around online video streaming.

This post lists the three trends we believe will impact multimedia localization in 2019.

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Topics: Voice-over & Audio Dubbing Subtitles & Captions Translation & Localization Video Translation

The Top Voice-Over, Dubbing, Subtitling & E-Learning Posts of 2018

2018 is almost over, so it's time to look at the greatest hits of the year on the JBI Studios Blog – the most-read posts about voice-over, dubbing, subtitling and e-Learning localization. Our readers flocked to our analyses of new media challenges, as well as to our how-to's on the basics of multimedia localization production. And in all, the list reflects the rapid industry growth of the past year.

Here they are  the 5 most-read posts of 2018 on the JBI Studios Blog.

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Topics: e-Learning Voice-over & Audio Subtitles & Captions Translation & Localization Video Translation

What You Must Know About Voice-Over & Video Localization for Podcasts

You probably listen to them while commuting, working out or washing the dishes. You may even “binge” them, or devour new episodes the minute they drop. Of course, we’re talking about podcasts, which have experienced a huge boom in the last few years – and are quickly becoming a common request for voice-over & video localization. What do you need to know to produce high-quality localized podcasts?

This post details what producers and multimedia localization professionals must know for podcast localization.

[Average read time: 4 minutes]

Topics: Voice-over & Audio Dubbing Translation & Localization

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