What makes a good commercial great? Voice-over! An excellent voice-over brings an added dimension of character to any ad. The voice actor takes on the role of an expert, a teacher, a friend next door, etc...to share the good news about a product or service.
Marketing and advertising agencies know: commercial voice-over is the way for audiences to connect to a product or service. In this blog, we will share why it's important to know your audience and commercial type, tips for finding the right voice talent, and some important legal considerations when hiring talent.
[Average read time: 4 minutes]