JBI Studios' Blog on Voice-Over, Dubbing, and Multimedia Localization.

Captioning and subtitling workflows have strict processes and technical specifications for integration. Minor issues during setup, in fact, can lead to caption and subtitle tracks that don't display properly – or don't appear at all. That means that thorough project scoping is critical to the success of video localization and accessibility projects. Not sure what information you need to get an accurate quote?

This post provides JBI Studios' Subtitling, Captioning & Video Localization Quote Checklist, an easy-to-use table with the information you need to quote your projects properly.

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Transcreation is the key to great multilingual marketing spots. Why? Because this service creates content specifically for each locale, maximizing the engagement of your international audience through expert copywriting, voice-over, dubbing, titles replacement, conceptual re-design and video production. And of course, it's tricky to get right. So what do marketing and multimedia localization professionals need to know to ensure successful transcreation projects?

This post lists the 3 basics elements you must know for cost-effective and timeline-sensitive transcreation.

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Accurate quoting is critical to the success of any voice-over, dubbing or video localization production. It avoids last-minute additions to the budget and delays in the timeline. But it's also necessary to ensure a cost-effective and streamlined workflow – and a high-quality production. Not sure what you need for a thorough quote?

This post provides JBI Studios' Voice-Over, Dubbing & Video Localization Quote Checklist, with all the information you need for a quote in one easy-to-use table.

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Pick-ups almost always mean trouble for voice-over, dubbing and video localization projects. For starters, they add unexpectedly to budgets, particularly on internationalization drives with multiple target languages. More critically, though, they lengthen timelines, often delaying a product or service launch, or even a commercial spot’s air-date. Fortunately, it’s possible to minimize them – and even to avoid them altogether.

This post lists the 3 steps multimedia localization professionals and producers can take to avoid pick-up sessions.

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Animated content for kids – including feature films, TV shows and web series – has seen a surge in dubbing requests. Digital technology has made animation more streamlined and cost-effective, and online streaming has made distribution much more rapid and far-reaching. So what do multimedia localization providers need to know to localize this content?

This post lists 3 tips that every video localization professional must know to dub kids’ animated shows.

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Captioning & subtitling for corporate, e-Learning and entertainment content has never been more streamlined or cost-effective. In fact, it takes work to keep up with the constant improvements in functionality and language support, even for seasoned studio professionals. But it's still critical to have a working knowledge of this technology to keep multimedia localization projects on time and on budget – and we can help with the terminology.

This post provides JBI Studios' Glossary of Captioning & Subtitling Terms, an invaluable tool for video accessibility and localization projects.

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Text-based formats like SRT and WebVTT have revolutionized subtitling and captioning, making the process more adaptable, streamlined and cost-effective, especially for multilingual releases. Right-to-left languages, including Arabic, Farsi, Urdu and Hebrew have been no exception. That said, these languages still require special attention to avoid issues in text-based deliverables.

This post lists the 4 tips multimedia localization professionals must know to ensure the integrity of their right-to-left subtitling projects.

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Quality assurance (QA) reviews are critical to ensuring the accuracy and integrity of any multilingual voice-over or video dubbing project. But just having QA as part of your multimedia localization workflow isn’t enough. You also have to get it right – and that requires knowing what to do during project setup and script translation.

This post lists four tips to ensure successful QA reviews in foreign-language audio projects.

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UN-style voice-over is a unique kind of video dubbing because it retains the source audio in the final productions. This specific trait affects script translation, workflow, mix – and of course, voice talent casting. It’s critical that producers and LSP professionals have a basic understanding of the casting requirements of UN-style to ensure the success of their video localization projects.

This post will list four essential tips for casting UN-Style video dubbing projects.

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Multilingual footage – including field interviews and B-roll – can be a huge challenge for editors if they don’t know the languages spoken. Fortunately, subtitling is a cost-effective and rapid solution to this problem. The workflow for footage subtitles requires a few small adjustments from the standard process – and of course, it’s critical to know what they are for project success.

This post will list five tips that multimedia localization professionals and producers must know to subtitle footage for editors.

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Most voice-over and dubbing projects are cast from pre-recorded talent samples. But marketing videos, brand collateral, TV/web series and other kinds of content can have very specific casting requirements, so that they benefit from custom auditions. Because these audition samples require a significant amount of effort, however, it’s critical for multimedia localization professionals to know how to maximize their value – and get them right.

This post will list five tips to ensure your custom voice-over casting auditions are cost-effective and successful.

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Video is critical to any organization’s communications strategy. And for companies with international audiences or employees, so is video localization – in particular multilingual video production. With the advent of digital video, this localization and transcreation option has become increasingly cost-effective and streamlined. But it still requires rigorous preparation for projects to succeed.

This post lists the five tips multimedia localization professionals must know to produce cost-effective multilingual video suites.

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Pre-booking foreign-language voice-over and dubbing sessions is a cost-effective way to shorten timelines and optimize talent availability. But this option also has significant drawbacks. Therefore, it’s critical for multimedia localization professionals to know when it can really have an impact on a project, with a minimum of risk.

This post will list three instances when pre-booking can be a great option for audio & video localization.

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Producing voice-over and dubbing into English for India is a crucial part of the communications strategy for many organizations. Why? Because it’s a cost-effective way to increase in-country product reach and employee engagement. India is growing rapidly as a market and business locale – and multimedia localization professionals must know how to reach its English-speaking audience.

This post will list the four tips you must know to record voice-over and dubbing into English for India.

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Voice-over localization requests for commercial spots have increased for one simple reason – the internet. As content keeps moving online, marketing materials are following. And because the internet favors language customization, this has led to increased internationalization and transcreation. What can multimedia localization professionals do to prepare for these kinds of projects? Start here.

This post will list 3 essential tips for recording foreign-language voice-over for online commercial spots.

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On-screen titles (OST) replacement is often the most labor-intensive element of a video localization project. So much so, in fact, that for some projects this one element ends up being the main cost driver. For this reason, it’s critical that multimedia localization professionals have a sense of whether or not their video will require labor-intensive OST localization.

This post will list four factors that affect on-screen title replacement costs.

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Accurate running times are critical to quoting video localization projects, whether dubbing or subtitling. But for larger suites of video files, this task can be daunting – and incredibly time-consuming. Fortunately, there’s a hack that lets you get running times from multiple video files quickly and accurately. If you’re a multimedia localization professional, this should save you time and headaches.

Multi-language subtitling – in which subtitles in two languages are displayed at once – is an increasingly common deliverable for video localization projects. Why? Because many clients have multilingual workforces or audiences who will watch a video at the same time, often in a live setting or an in-store display. However, these subtitle projects are tricky to pull off – and it’s critical to know what you’re doing.

This post will list the five tips multimedia localization professionals must keep in mind to produce high-quality multi-language subtitled videos.

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Talent re-use is one of the best ways keep costs down on e-Learning voice-over projects – especially when the courses have scenarios which require lip-sync dubbing. But giving talents multiple characters to play – sometimes in the same video – can also cause problems with the final deliverable, and even lead to pick-ups. What can you do to avoid these issues?

This post will list the three things multimedia localization professionals must do to ensure proper talent re-use.

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Subtitles for the deaf and hard-of-hearing (SDH) is quickly becoming a standard deliverable for video localization projects. Why? Because SDH adds a significant level of accessibility, usually the purview of closed captioning, to subtitling. But this is also why many multimedia localization professionals think of them as “translated captions” – and this can cause serious issues during production.

This post will discuss the 3 critical differences between closed captioning and SDH.

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