Will Brown, on October 17, 2018
Animated content for kids – including feature films, TV shows and web series – has seen a surge in dubbing requests. Digital technology has made animation more streamlined and cost-effective, and online streaming has made distribution much more rapid and far-reaching. So what do multimedia localization providers need to know to localize this content?
This post lists 3 tips that every video localization professional must know to dub kids’ animated shows.
[Average read time: 3 minutes]
Will Brown, on October 10, 2018
Captioning & subtitling for corporate, e-Learning and entertainment content has never been more streamlined or cost-effective. In fact, it takes work to keep up with the constant improvements in functionality and language support, even for seasoned studio professionals. But it's still critical to have a working knowledge of this technology to keep multimedia localization projects on time and on budget – and we can help with the terminology.
This post provides JBI Studios' Glossary of Captioning & Subtitling Terms, an invaluable tool for video accessibility and localization projects.
[Average read time: 3 minutes]
Will Brown, on October 3, 2018
Text-based formats like SRT and WebVTT have revolutionized subtitling and captioning, making the process more adaptable, streamlined and cost-effective, especially for multilingual releases. Right-to-left languages, including Arabic, Farsi, Urdu and Hebrew have been no exception. That said, these languages still require special attention to avoid issues in text-based deliverables.
This post lists the 4 tips multimedia localization professionals must know to ensure the integrity of their right-to-left subtitling projects.
[Average read time: 3 minutes]
Will Brown, on September 26, 2018
Quality assurance (QA) reviews are critical to ensuring the accuracy and integrity of any multilingual voice-over or video dubbing project. But just having QA as part of your multimedia localization workflow isn’t enough. You also have to get it right – and that requires knowing what to do during project setup and script translation.
This post lists four tips to ensure successful QA reviews in foreign-language audio projects.
[Average read time: 3 minutes]
Will Brown, on September 19, 2018
UN-style voice-over is a unique kind of video dubbing because it retains the source audio in the final productions. This specific trait affects script translation, workflow, mix – and of course, voice talent casting. It’s critical that producers and LSP professionals have a basic understanding of the casting requirements of UN-style to ensure the success of their video localization projects.
This post will list four essential tips for casting UN-Style video dubbing projects.
[Average read time: 3 minutes]
Will Brown, on August 29, 2018
Multilingual footage – including field interviews and B-roll – can be a huge challenge for editors if they don’t know the languages spoken. Fortunately, subtitling is a cost-effective and rapid solution to this problem. The workflow for footage subtitles requires a few small adjustments from the standard process – and of course, it’s critical to know what they are for project success.
This post will list five tips that multimedia localization professionals and producers must know to subtitle footage for editors.
[Average read time: 3 minutes]
Will Brown, on August 22, 2018
Most voice-over and dubbing projects are cast from pre-recorded talent samples. But marketing videos, brand collateral, TV/web series and other kinds of content can have very specific casting requirements, so that they benefit from custom auditions. Because these audition samples require a significant amount of effort, however, it’s critical for multimedia localization professionals to know how to maximize their value – and get them right.
This post will list five tips to ensure your custom voice-over casting auditions are cost-effective and successful.
[Average read time: 4 minutes]
Will Brown, on August 15, 2018
Video is critical to any organization’s communications strategy. And for companies with international audiences or employees, so is video localization – in particular multilingual video production. With the advent of digital video, this localization and transcreation option has become increasingly cost-effective and streamlined. But it still requires rigorous preparation for projects to succeed.
This post lists the five tips multimedia localization professionals must know to produce cost-effective multilingual video suites.
[Average read time: 3 minutes]
Will Brown, on August 8, 2018
Pre-booking foreign-language voice-over and dubbing sessions is a cost-effective way to shorten timelines and optimize talent availability. But this option also has significant drawbacks. Therefore, it’s critical for multimedia localization professionals to know when it can really have an impact on a project, with a minimum of risk.
This post will list three instances when pre-booking can be a great option for audio & video localization.
[Average read time: 3 minutes]
Producing voice-over and dubbing into English for India is a crucial part of the communications strategy for many organizations. Why? Because it’s a cost-effective way to increase in-country product reach and employee engagement. India is growing rapidly as a market and business locale – and multimedia localization professionals must know how to reach its English-speaking audience.
This post will list the four tips you must know to record voice-over and dubbing into English for India.
[Average read time: 3 minutes]
Voice-over localization requests for commercial spots have increased for one simple reason – the internet. As content keeps moving online, marketing materials are following. And because the internet favors language customization, this has led to increased internationalization and transcreation. What can multimedia localization professionals do to prepare for these kinds of projects? Start here.
This post will list 3 essential tips for recording foreign-language voice-over for online commercial spots.
[Average read time: 4 minutes]
Will Brown, on July 11, 2018
On-screen titles (OST) replacement is often the most labor-intensive element of a video localization project. So much so, in fact, that for some projects this one element ends up being the main cost driver. For this reason, it’s critical that multimedia localization professionals have a sense of whether or not their video will require labor-intensive OST localization.
This post will list four factors that affect on-screen title replacement costs.
[Average read time: 3 minutes]
Accurate running times are critical to quoting video localization projects, whether dubbing or subtitling. But for larger suites of video files, this task can be daunting – and incredibly time-consuming. Fortunately, there’s a hack that lets you get running times from multiple video files quickly and accurately. If you’re a multimedia localization professional, this should save you time and headaches.
Will Brown, on June 20, 2018
Multi-language subtitling – in which subtitles in two languages are displayed at once – is an increasingly common deliverable for video localization projects. Why? Because many clients have multilingual workforces or audiences who will watch a video at the same time, often in a live setting or an in-store display. However, these subtitle projects are tricky to pull off – and it’s critical to know what you’re doing.
This post will list the five tips multimedia localization professionals must keep in mind to produce high-quality multi-language subtitled videos.
[Average read time: 3 minutes]
Talent re-use is one of the best ways keep costs down on e-Learning voice-over projects – especially when the courses have scenarios which require lip-sync dubbing. But giving talents multiple characters to play – sometimes in the same video – can also cause problems with the final deliverable, and even lead to pick-ups. What can you do to avoid these issues?
This post will list the three things multimedia localization professionals must do to ensure proper talent re-use.
[Average read time: 3 minutes]
Will Brown, on May 16, 2018
Subtitles for the deaf and hard-of-hearing (SDH) is quickly becoming a standard deliverable for video localization projects. Why? Because SDH adds a significant level of accessibility, usually the purview of closed captioning, to subtitling. But this is also why many multimedia localization professionals think of them as “translated captions” – and this can cause serious issues during production.
This post will discuss the 3 critical differences between closed captioning and SDH.
[Average read time: 3 minutes]
One of the questions we get most from clients is the difference between the SRT and WebVTT captioning and subtitling formats. This question makes sense – they look similar and most online players can take both of them. That said, every multimedia localization professional should have a working knowledge of their differences – especially in terms of capabilities and workflow.
This post will list the differences between the SRT and WebVTT captions/subtitles formats.
[Average read time: 3 minutes]
Will Brown, on May 2, 2018
E-Learning scenarios are the hardest type of content for video localization. Why? Because they are narrative scenes which require labor-intensive creative localization, but which also have a very specific educational and legal purpose, requiring tighter translation accuracy than most entertainment content. Fortunately, producers and localization professionals have multiple cost-effective options to tackle these types of videos.
This post will list the four localization options available for e-Learning scenarios.
[Average read time: 4 minutes]
Will Brown, on April 11, 2018
Corporate and e-Learning content is particularly tricky when it comes to video localization. The information itself is difficult to get right, especially if it has legal or administrative terms. At the same time, localization accuracy is often critical to the safety of customers and employees. So what can video producers do to make their content localization more accurate – and more cost-effective?
This post lists 4 tips that corporate and e-Learning video producers must keep in mind as they develop their source videos.
[Average read time: 4 minutes]
Will Brown, on March 14, 2018
Pick-ups are the bane of multilingual voice-over recording projects. But content can require updates after recording, clients can make script changes, and in-country managers can ask for tweaks. In short, sometimes there’s just no way to avoid a pick-up session. Fortunately, there are a couple things you can do to minimize their cost and disruption to a project’s timeline.
This post will list 3 tips that may save you time and money the next time you have pick-ups.
[Average read time: 3 minutes]
