JBI Studios' Blog on Voice-Over, Dubbing, and Multimedia Localization.

How to Localize E-Learning Content: China Focus

From 2020 to 2025, e-learning is looking to boom over $300 billion as an industry. One of the major leaders of that boom is China. Over the past few years, American universities as well as e-learning companies have been looking to expand their presence in China through the e-learning space.

E-learning, also known as distance learning or online learning, has allowed Chinese students from rural areas access to content previously only available to students in major cities. China's Ministry of Education is also now offering off-campus learning centers to students who have issues accessing internet at home.

With these major changes, demand for e-learning content to be localized for Chinese Mandarin has grown. In this blog, we will share the main key elements needed to localize e-learning content with a focus on the Chinese market. 

[Average read time: 4 minutes]

Topics: e-Learning localization Chinese

Localization for the Holidays

The holidays are here! In the U.S. we will be celebrating Thanksgiving tomorrow. It's a wonderful opportunity to spend time with loved ones and enjoy good food. The day after is the unofficial shopping holiday of the year, Black Friday, where U.S. residents pack the stores in search of deals. A few days after, on Cyber Monday, Americans hit the internet for online sales.

However, the U.S. is not unique in having a shopping holiday or even Thanksgiving. In this blog, we'll explore how different countries celebrate Thanksgiving and country specific holidays (shopping and otherwise) that businesses should pay attention to.

[Average read time: 3 minutes]

Topics: localization Chinese Japanese

Taiwanese Mandarin vs Chinese Mandarin: What's the Difference?

A common question we get at JBI Studios is: what's the difference between Mandarin spoken in Taiwan and Mandarin spoken in Mainland China? They're both the same language, just with some specific regional differences, much like American English compared to British English. In this blog, we'll explore how those differences in Taiwanese Mandarin and Chinese Mandarin arose, what those differences are, and how this knowledge will help you reach your target audience.

Topics: localization Chinese

What's the Difference between Chinese Mandarin and Cantonese?

When people refer to the Chinese language, they generally mean Mandarin (普通话 putonghua). Mandarin is the official language of the People's Republic of China and Taiwan as well as one of the four official languages of Singapore. It is the most widely spoken language in the world with approximately 1 billion speakers.

Topics: Dubbing localization Chinese

Traditional vs. Simplified Characters: A Brief History of Chinese Writing

Chinese is currently the most widely spoken language in the world at roughly 1.2 billion speakers worldwide. One major characteristic of the language is its writing system with thousands of characters containing intricate lines and shapes. However, did you know that there are two Chinese writing systems: traditional and simplified? Here at JBI Studios, we work with a large number of Chinese translation, subtitling, and voice-over projects. Knowing the difference between the two systems is essential.

So what is the difference between traditional and simplified and why do both exist? To confuse language learners? The real answer is actually much more complicated and interesting.

[Average read time: 4 minutes]

Topics: Subtitles & Captions Translation & Localization multimedia Chinese

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