JBI Studios' Blog on Voice-Over, Dubbing, and Multimedia Localization.

Current Localization Trends

Globalization has helped to bring us all together in myriad ways, connecting people around the world almost instantaneously. Keeping a proper focus, however, has become increasingly more difficult. As such, localization is a crucial tool when trying to grow a business both locally and globally, with businesses that know how to capitalize on current trends putting themselves in the best possible position. 

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1. Asian Markets

While this may go without saying, making sure that you include Asian markets when it comes to your video localization will open your business up to a vast number of customers. 


Many Asian countries use a number of languages or dialects that can even vary from region to region, i.e. India which has 22 official languages. Keeping all of these customers engaged and tuned in will put your business in a superb spot if you focus on maintaining quality standards. Getting in on this trend early will help put you ahead of your competition, open you up to a massive set of new customers and drive growth in a big way.

According to Forbes, the fastest growing economies in the East are Laos, The Philippines, Cambodia, Myanmar, and China. With the exception of The Philippines, these populations aren’t quite as English-friendly as other countries. Therefore, if your company is planning to enter those markets, you will have to localize your marketing videos to attract new customers. Or, you may also need to localize your training programs if you plan on opening offices in those countries.


2. AI Learning and Localization

EntertainmentMachine learning has become immensely useful in recent years and has made great strides in the field of localization. As these algorithms improve, AI learning will continue to become more important to every business and not just those that require localization.

Implementing machine learning with regard to localization, therefore, is a powerful tool that should not be overlooked in the future. Translation with these methods isn’t quite able to match human translators, but it has become a great tool that we expect will change the future of localization. AI algorithms will only get better as time goes on. 


3. Voice Assistant and Voice Technologies

text-to-speechMost of us have used voice recognition and text-to-speech software for everyday activities, such as finding the closest gas station or restaurant and are increasingly becoming a go-to for many people. As their use increases, the need to include voice recognition that spans multiple languages is becoming more popular.

Most major tech companies have already invested millions of dollars in developing voice assistant and other voice technologies. According to Venturebeat, Google is currently the leader of foreign language voice assistant with Google Assistant being able to speak in over 30 languages. If, like Google and other major companies, you hope to reach a broader audience, you'll need to offer your products and services in the languages your customers speak. You'll also want to communicate with this new found audience in their languages. 


Going Forward

Localization can seem like a daunting task, especially if you are trying to do it internally. In most cases, the best option is to leave this process to professionals, especially if you need to localize your content in a large language set. JBI Studios has you covered and we know exactly regardless of the language you need.

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Topics: Voice-over & Audio Video Translation multimedia localization

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