JBI Studios' Blog on Voice-Over, Dubbing, and Multimedia Localization.

Why German Dubbing is So Popular

Ever hear Thanos threaten half the universe with "Ich bin unvermeidlich"?

In Germany you will. If you decide to catch an American film there, instead of hearing the original voice actors while reading German subtitles, you're more likely to see the film dubbed in German. The German dubbing business is strong with a German-speaking population of over 80 million people (mostly in Germany, Austria, and Switzerland) that generally insists on watching foreign films and TV in German. Why is German dubbing so popular? We'll explore some of the historical forces behind German dubbing, how it has become a high art, and why some may still prefer the original audio.

[Average read time: 4 minutes]

Topics: Voice-over & Audio Dubbing German Germany

Linguistic Differences Between Japanese and English

Japanese localization, whether it's providing subtitles or voice-over/dubbing in Japanese, can be a particularly challenging as well as a rewarding process.

Japan is about the size of California, but with a much denser population of 126.8 million people. Despite being a relatively small island country, it is ranked as the third largest economy by GDP and is a cultural powerhouse with films, music, and pop culture that people around the world enjoy. Japanese people are also avid consumers of international content, making Japanese localization a booming industry.

In this blog, we'll discuss some key linguistic differences between Japanese and English to keep in mind when doing Japanese localization.

[Average read time: 4 minutes]

Topics: localization Japanese Japan English

Differences Between European French vs Canadian French

We discussed in a previous blog why it is crucial to know the different regions you want to target when localizing into French for your business. French is spoken in Europe, the Americas, Africa, and many other areas, each with its own distinct linguistic variety of the language.

As a localization studio, the most common French requests we receive are for European French (also less commonly referred to as Metropolitan French) and Canadian French. In this blog, we will share some French/Canadian history, the differences between the two varieties of French, and how it can help your localization efforts.

[Average read time: 4 minutes]

Topics: Voice-over & Audio localization France Canada French Quebec Europe

The Rise of Voice Assistants and Smart Speakers

This past decade we saw explosive growth in voice assistant technology. Voice assistants are software such as Alexa, Google Assistant, Siri, and others, that are able to respond to or perform actions based on voice commands. Smart speakers are hardware like Amazon Echo, Google Home, and Apple HomePod, which have built-in voice assistants and a microphone and speaker to listen to and playback sound.

Voice assistants use text-to-speech, voice recognition, and natural language processing (NLP) to recognize and respond to voice commands. The technology is creating new opportunities in the voice industry, but it is also supplanting some voice work that was originally only done by humans. In this blog, we will look at the history of voice assistants, how they work and are used, as well as some of the ethical/economic implications they may pose to society.

[Average read time: 4 minutes]

Topics: Voice-over & Audio Text-to-speech localization Speech-to-text

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