JBI Studios' Blog on Voice-Over, Dubbing, and Multimedia Localization.

In today’s fast-paced world, people want all the information presented efficiently and succinctly. Written articles tend to gravitate towards bite-sized pieces of information, with many consumers tossing out written articles altogether in favor of video media. One need only look to YouTube, Facebook, Twitter, and other social media sites to confirm this trend. According to Cisco, online videos will make up a grand total of over 80% of all IP internet traffic by the year 2020, which isn’t all that surprising.

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Globalization has helped to bring us all together in myriad ways, connecting people around the world almost instantaneously. Keeping a proper focus, however, has become increasingly more difficult. As such, localization is a crucial tool when trying to grow a business both locally and globally, with businesses that know how to capitalize on current trends putting themselves in the best possible position. 

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