If you’re in marketing & advertising, you’ve no doubt read the Advertising Expenditure Forecast that Zenith Media just put out. But if you’re in voice-over translation, you should take note as well, because it highlighted one critical change in advertising – that global internet adspend is about to surpass global TV adspend. This is already having an effect on multimedia translation – but crossing this threshold will intensify the industry disruption.
This post will list the three takeaways from this report that audio & video localization professionals need to know.
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