In today’s fast-paced world, people want all the information presented efficiently and succinctly. Written articles tend to gravitate towards bite-sized pieces of information, with many consumers tossing out written articles altogether in favor of video media. One need only look to YouTube, Facebook, Twitter, and other social media sites to confirm this trend. According to Cisco, online videos will make up a grand total of over 80% of all IP internet traffic by the year 2020, which isn’t all that surprising.
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