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US Companies With An Eye On Chinese Market For Growth Tap Local Mandarin And Cantonese Voice Over Talent

A/V LOCALIZATION BLOG

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For global US companies, the Chinese market remains important for growth as China focuses more on its domestic demand and consumption from 2011 to 2015 as part of China’s 12th Five Year Plan. "The China market is increasingly important to US companies, the US economy, and American jobs.” said US-China Business Council (USCBC) President John Frisbie “Eighty percent of respondents reported double-digit revenue growth in 2010”.

 


As companies work to localize existing products, services, multimedia and marketing materials for China, addressing talent shortage in China and reining in labor cost inflation are keys to success according to USCBC. The overall Chinese Human Resources shortage is felt in the translation and creative arts industries as well, China lacks qualified corporate translators and interpreters. These hot button issues overlap Common Sense Advisory (CSA) 2011 localization predictions highlighting Translation project managers at global US organizations with video and audio skills will be localization stars. As 90% of companies outsource all or part of their translation and localization work, picking vendors that address the unique Chinese talent issues is important. 


When it comes to Chinese voice over projects, like marketing and training video translations, it is important to have experienced voice over talent for the appearance of authenticity. JBI Studios is able to offer Chinese voice over services from native language speakers both in the US and China. The pool of talent that JBI Studios works with are heavily screened and then approved by US clients based on their preferences for their particular project.

Mandarin Voice Over Talent In The US And China For Chinese Video Translation

Number of speakers 1.1 billion people
Primary location China
Writing system Chinese script
Language codes ZH or CMN
Language classification Sino Tibetan > Chinese > Mandarin

Mandarin Voice Over
Mandarin Dubbing

 

 

Cantonese Voice Over Talent In The US And China For Chinese Video Translation

Number of speakers 55 million people
Primary location China
Writing system Chinese script
Language codes YUE
Language classification Sino Tibetan > Chinese > Cantonese
Cantonese Voice Over
Cantonese Dubbing



The demand for Chinese voice talent in US increased steadily in 2011, in line with US-China trade growth as surveyed by USCBC and similar sentiment was sounded in a recent report by the American Chamber of Commerce in China (AmCham-China). Every clients project has different specifications depending on the type of media being created. Whether or not the production is related to marketing or other matters little-all Chinese voice talents hired by JBI studios deliver the same level of professionalism, authenticity and convincing performance.

 

 

 

Photo By: 
california cowgirl1

 

 


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