Multimedia Localization for Brazil, Russia, India and China
In the last decade the BRIC acronym has symbolized the potential of the world's largest emerging markets of Brazil, Russia, India and China. BRIC video translation service requests to our studios have been steadily increasing as multinationals have been localizing more of their products aligned to the growth opportunity of BRIC economy countries. The economic undercurrents fueling these four economies is now converging with consumer communication trend shift from text to video reflected by global popularity of youtube, dailymotion, metacafe and vimeo. Economist Jim O'Neill of Goldman Sachs coined the acronym BRIC in a 2001 emerging markets paper ‘The World Needs Better Economic BRICs"; Globalization and Internationalization professionals inundated with growing video, audio, flash, animation, eLearning games need better video translation strategies for handling large volumes of multimedia localization destined to Brazil, Russia, India and China markets.
Video Translation Explained
Video translation has two separate components, the translation which is followed by the multimedia recording in the form of voice over, dubbing or subtitling. In the case of a video translation, the timing of the narration must match any on screen visuals and the overall length of the video. While some adjustments are possible during the recording session, this requires the translation to be carefully timed from the start. Consider if your existing translation partner can handle your multimedia translation ensuring its well written and enables language voice talent to provide a quality recording, read at an appropriate and consistent pace.
Setting up country or market localization strategy starts with knowing which languages you need for each country. The basics are knowing the difference between the Portuguese in Brazil, referred to as Brazilian Portuguese and it's European counterpart Iberian Portuguese to the more complex task of choosing among Hindi, Bengali, Urdu, Gujarati, etc when localizing for Indian market. Russian market can be satisfied with neutral Russian translation voice over; when considering China choices start with Mandarin or Cantonese, with a further regional options available for both dialects.
Multimedia Localization Complexity
Multimedia localization complexity increases with multiple target languages as each video translation project needs native voice talent, qualified translator, recording studios, quality assurance linguist and multimedia software editor. For example a recent corporate training video translation developed in English with 12 voices targeted for 32 languages involved over 250 people to complete. A dedicated multimedia solutions provider, like JBI Studios can coordinate the many disparate components and language resources to faster turnaround times and meeting budget requirements.
JBI Studios has a compiled a country and language information on Brazil, Russia, India and China; along with video translation examples in Brazilian Portuguese, Russian, India's Malayalam, Hindi, Gujarati and Chinese languages to aid your global multimedia localization. The multimedia examples are included on the flags, when you hover your mouse over the flag images you'll see circular hot points along with the various examples. You can bookmark or share this page or the individual country flag depending on your localization needs.
Interactive Brazilian Flag, Brazilian Portuguese Localization
full name | Federative Republic of Brazil
full native name | República Federativa do Brasil
internet code | .br
population | 195 million people population
currency name | R$1 (Brazilian real)
currency code | BRL
total number of speakers | 240 million people
number of native speakers | 213 million people
place with most speakers | Brazil
Brazilian Portuguese video translation
Brazilian Portuguese subtitling
primary location | Portugal
Portuguese video translation
Portuguese subtitling
writing system | Latin alphabet
language codes | pt | por
Interactive Russian Flag: Russian Localization Services
full name | Russian Federation
full native name | Rossiyskaya Federatsiya
internet code | .ru
population | 140 million people
currency name | 1 ру (Russian ruble)
currency code | RUB
total number of speakers | 277 million people
number of native speakers | 127 million people
place with most speakers | Russia
Russian video translation
Russian subtitling
primary location | Russia
writing system | Cyrillic alphabet
language codes | ru | rus
countries
Russia | 116 million people
Kazakhstan | 6.23 million people
Kyrgyzstan | 1.41 million people
Belarus | 974212 people
United States | 883100 people
Israel | 750000 people
BRIC Economies Localization Examples
Interactive Indian Flag: Indian Languages Localization
full name | Republic of India
full native name | Bhārat Gaṇarājya
internet code | .in
population | 1.21 billion people
currency name | Rs1 (Indian rupee)
currency code | INR
Hindi
15% of Indian population
total number of speakers | 490 million people
number of native speakers | 181 million people
writing system | Devanagari alphabet
language codes | hi | hin
Hindi video translation
Hindi subtitling
Bengali
6% of Indian population
total number of speakers | 230 million people
number of native speakers | 171 million people
place with most speakers | Bangladesh
primary location | Bangladesh
language codes | bn | ben
Bengali video translation
Bengali subtitling
Telugu
6% of Indian population
total number of speakers | 70 million people
language codes | te | tel
Telugu translation voice over
Telugu subtitling
Marathi
5.8% of Indian population
total number of speakers | 68 million people
writing system | Devanagari alphabet
language codes | mr | mar
Marathi translation
Marathi Subtitling
Tamil
5.3% of Indian population
total number of speakers | 66 million people
language codes | ta | tam
Tamil video translation
Tamil subtitling
Urdu
4.1% of Indian population
total number of speakers | 104 million people
number of native speakers | 59 million people
place with most speakers | India
primary location | Pakistan
writing system | Arabic alphabet
language codes | ur | urd
Urdu video translation
Urdu subtitling
Gujarati
3.9% of Indian population
total number of speakers | 46 million people
language codes | gu | guj
Gujarati video translation
Gujarati subtitling
Malayalam
3% of Indian population
total number of speakers | 36 million people
writing systems | Malayalam
alphabet | Arabic alphabet
language codes | ml | mal
Malayalam video translation
Malayalam subtitling
Kannada
3% of Indian population
total number of speakers | 35 million people
language codes | kn | kan
Kannada video translation
Kannada subtitling
Interactive Chinese Flag: Chinese Localization Options
full name | People's Republic of China
full native name | Zhonghua Renmin Gongheguo
internet code | .cn
population | 1.35 billion people
currency name | yuan1 (Chinese yuan)
currency code | CNY
number of speakers | 1.1 billion people
number of native speakers | 875 million people
place with most speakers | China
Chinese video translation
Chinese subtitling
primary location | China
writing system | Chinese script
language codes | zh | cmn |
